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Life has changed a lot in the last few years as new technology has been introduced into our lives, improving and changing our day to day journeys through life. A number of sectors have been affected by this revolution , we are seeing changes in...

Von Bismark was delighted to see the successful launch of it's joint venture with Lewis and Clark shirts last month. After months of planning, thousands of lines of code and hundreds of test shirts we finally launched the worlds first Cyberstore for clothing. Check out...

Von Bismark graduated Microsoft Ventures with a bang this week. After spending 12 amazing weeks in Whitechapel soaking up everything Microsoft could throw at us it was time to put our mouth where our money was by pitching our great idea to 350 eager VC's,...

By Kate Enright

At Von Bismark we are obsessed with connecting the worlds of offline and online through installations that really engage people. We recently teamed up with AIB in the launch of the new “AIB Lab” in Dundrum Town Centre. The Lab is the first of its kind in Ireland and is dedicated to helping customers get to grips with the bank’s current and future digital services. They are doing this is a physical space to allow for real one-on-one interaction with staff and training in the latest technology. The link between the banking giant and Von Bismark came from creative agency Rothco Social who are the driving force behind the launch campaign.

The AIB Lab in Dundrum Town Centre

By Kate Enright

Things are looking great for fashion and tech forward startup Warby Parker as they open a new flagship store in SoHo. The store is a design and customer experience masterpiece. From it's  old-world libraries, to it's 1950s furniture and vintage looking equipment, they have planned out and splashed out, on every detail.

[caption id="" align="aligncenter" width="500"]Warby-Parker-Store-Eye-Exam                                        Vintage feel... a hipster's dream[/caption]

By Kate Enright

So throughout this series on improving customer experience, we’ve discussed how online shopping, new technology, and social media can affect the way your customers feel about you. Well today, in part 4, we’re going to delve in the world of physical store design and layout. How these factors can make a drastic impact on consumer behaviour. It’s at a higher level and it can be as expensive or as basic as you need it to be. Every change towards positive design will help.

[caption id="attachment_1100" align="aligncenter" width="520"] An award winning design - Porsche store in Hong Kong[/caption]

By Kate Enright So what is it about social media that can make an impact on your sales figures? You hear the term, you know people use it, a lot, but what about its use in your industry? In your store? Well, for starters, the growth in social media usage has a lot to do with the rapid and extreme growth in the use of smart mobile technology over the past 3 years. The stats on mobile are undeniable. In 2011, there were 835 million smartphone users and 5.6 billion feature phone users, by 2015 there will be 7.4 billion smart devices in the market. And Mobile technology means that people are always available, always connected. [caption id="attachment_1085" align="aligncenter" width="500"] Nielsen Study[/caption]