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BMW did something really cool recently so just in case you missed it, we've got the video right here. At the end of 2012, they came up with the idea of the "BMW iWindow" which uses motion detection technology and digital projection to show the passers by what the future of driving could look like in New York.The iWindow transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. [caption id="attachment_1024" align="aligncenter" width="620"] BMW iWindow in action[/caption]

Von Bismark teamed up with the Eircom Spiders last week and sponsored the Web Design and Development category. The Von Bismark Wardrobe was in action throughout the night with guests getting to experience their favourite 90's characters, in what was an overall amazing digital event....

By Kate Enright In July of this year Audi launched their first Cyber Store. The difference between this and a regular showroom? Well, the lack of any cars.  Audi City is a “digital dealership”, where virtual cars are displayed on screens on the walls. Consumers then simply walk in and browse the models using interactive panels controlled by touchless gestures or footsteps. One-on-one touchscreens then allow users to add, remove and change their selected model’s specifications and essentially build their own dream car in front of their eyes. [caption id="attachment_962" align="aligncenter" width="540"] Audi City London interior[/caption]

By Kate Enright Facebook began dabbling in ecommerce about 3 years ago when 1-800-flowers set up the first Facebook virtual storefront and began selling through the social media giant. The idea of “F-Commerce” then began to take off in early 2011 with many large brands deciding to take advantage of large fan bases on the site. Few doubted the success of selling to Facebook fans, but those who did, slated it from the beginning. The doubters were proved right when at the start of 2012 a list of big names pulled out of the F-Commerce game due to lack of return on investment. Gamestop, one of the largest retailers on Facebook closed its store saying it was “not a place to sell”. It turned out that people did not want to buy from their “favourite” retailers through Facebook. But now Facebook have changed tack and come back to the ecommerce table with a whole new game plan. Gifts. [caption id="attachment_716" align="aligncenter" width="453"] Facebook Gifts Pilot[/caption]

By Kate Enright So we’ve all heard of online “friend finders”, dating sites and of course our favourite social media sites, Facebook and Twitter. Millions of us use these tools to connect with people every day. We log in to our online profiles, we search for people we know, barely know, just met, haven’t yet met…and we find out everything there is to know about them. from their physical appearance to their likes and interests even their relationship status (don’t deny it). But what about taking this data and using it in the physical world? Making all this information available as part of our reality. Well we can now do just that with a flexible little wristband called Amico. Amico was developed by a startup called Trovare as a way of bringing Facebook into the real world. All those online connections and details we have access to can now be used in real life to help us connect with people who have the same interests as us and face-to-face too (imagine that)! [caption id="attachment_709" align="aligncenter" width="468"] Amico Wristbands in Green[/caption]

By Kate Enright [caption id="attachment_692" align="aligncenter" width="525"] Google's Project Glass at NY Fashion Week 2012[/caption]   Your eyes do not deceive you, this is in fact a runway at New York Fashion Week and those are Google Glasses on heads of the super models. Looks like the final gap was bridged between geek and chic when Diane Von Furstenburg added Google’s augmented reality headgear as part of her Spring 2013 collection this week.

Merchant Account = Headache –> Stripe = Merchant Account

Stripe payments, as many of you will know, is the company founded by Patrick and John Collison which specializes in simple, fully embedded payments systems that developers love. It’s being heralded as the gateway that will do for in-app payments and e-Commerce what one-click payments has done for the App Store and Amazon. The API is so simple to use that Stripe has been able to carve out a nice primary customer-base by getting startups and some mid-size clients to use their system (mainly because it embeds like a native payments system and is so easy to integrate). Integration has been known to take as little as 2 days. One hard fact about the payment card industry is that the barriers to entry are high. However Stripe is implementing a strategy that allows them to infiltrate companies from within by helping the people who organize eCommerce solutions and manage projects forget about all the monotony of getting a merchant account, finding a good payment service provide and then tying it all together. Stripe is a quick solution that brings these elements together. But isn’t that just like PayPal or Google Checkout? Yes, but no. There are a number of indirect competitors to Stripe that have garnered interest in the press lately (think of Square getting investment from Starbucks). While PayPal does offer an all-in-one solution for taking payments, the service bounces the user to PayPal’s website to conclude transactions, something that severely decreases the conversion rate (which is about 45%). Stripe’s solution is a bunch of APIs for all popular coding languages that integrates the entire experience within your website or app, but without the implications of going to banks for merchant agreements, finding compatible gateway software (from PSPs) and integrating the whole thing.