Von Bismark Labs | The Social Wardrobe
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The Social Wardrobe

About This Project

UPC, the number one cable and broadband provider in Ireland teamed up with Irish International ad agency and Von Bismark Labs to bring their new Horizon TV service to life with Von Bismark’s Social Wardrobe. Using Von Bismark’s ‘Wardrobe’, a motion capture and augmented reality based platofrm, shoppers could dress up as some of their favourite movie icons and share their experience through a massive 65″ screen.