eCommerce Archives - Von Bismark Labs
276
archive,tag,tag-ecommerce,tag-276,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-16.8,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-5.5.2,vc_responsive
 

eCommerce Tag

  For years consumers have been teased with the idea of frictionless commerce, a world where they can seamlessly purchase their latest desires on impulse, when they want them, wherever they are. The reality has for a long time, not quite matched the marketing buzz, from...

By Kate Enright So what is it about social media that can make an impact on your sales figures? You hear the term, you know people use it, a lot, but what about its use in your industry? In your store? Well, for starters, the growth in social media usage has a lot to do with the rapid and extreme growth in the use of smart mobile technology over the past 3 years. The stats on mobile are undeniable. In 2011, there were 835 million smartphone users and 5.6 billion feature phone users, by 2015 there will be 7.4 billion smart devices in the market. And Mobile technology means that people are always available, always connected. [caption id="attachment_1085" align="aligncenter" width="500"] Nielsen Study[/caption]  

By Kate Enright Facebook began dabbling in ecommerce about 3 years ago when 1-800-flowers set up the first Facebook virtual storefront and began selling through the social media giant. The idea of “F-Commerce” then began to take off in early 2011 with many large brands deciding to take advantage of large fan bases on the site. Few doubted the success of selling to Facebook fans, but those who did, slated it from the beginning. The doubters were proved right when at the start of 2012 a list of big names pulled out of the F-Commerce game due to lack of return on investment. Gamestop, one of the largest retailers on Facebook closed its store saying it was “not a place to sell”. It turned out that people did not want to buy from their “favourite” retailers through Facebook. But now Facebook have changed tack and come back to the ecommerce table with a whole new game plan. Gifts. [caption id="attachment_716" align="aligncenter" width="453"] Facebook Gifts Pilot[/caption]

by Kate Enright Today there are an increasing number of channels for consumers to complete purchases. Some take advantage of these and some don’t, but which type consumers make a more significant value increase for the retailer? First of all, let’s take a look at what’s out there. Currently, we have the traditional “brick-and-mortar” high street stores, the old-school brochure ordering systems, ecommerce sites, social media platform integration, in-store online installations, and mobile commerce is exploding with mobile sites and apps becoming increasingly popular for smart shoppers. So what most retailers want to know is; is it worth their while investing in multiple channels? And if they do, will it increase sales and improve loyalty?

Agos’s Multichannel Campaign was a triumph of true multichannel

Accounted for 43% of revenue in 2009