Posted at 11:41h
by Kate Enright
, Social Media
Today there are an increasing number of channels for consumers to complete purchases. Some take advantage of these and some don’t, but which type consumers make a more significant value increase for the retailer? First of all, let’s take a look at what’s out there. Currently, we have the traditional “brick-and-mortar” high street stores, the old-school brochure ordering systems, ecommerce sites, social media platform integration, in-store online installations, and mobile commerce is exploding with mobile sites and apps becoming increasingly popular for smart shoppers
. So what most retailers want to know is; is it worth their while investing in multiple channels? And if they do, will it increase sales and improve loyalty?
Agos’s Multichannel Campaign was a triumph of true multichannel
Accounted for 43% of revenue in 2009